A game of strategy and luck based on actual genetic and reproductive biology and the real-life struggles of animal breeding to produce show ring champions and top-dollar animals. Designed by a Ph.D. in Animal Science, experienced animal breeder, and board game enthusiast. Your ability to breed champion stock will depend on your decisions in buying and selling animals, making the right matings, and the luck of genetics. You pick the best animals based on how they look or perform (phenotype), but their appearance and performance are not perfect indicators of their DNA (genotype). You won’t find out the true genetic potential of the animal (prove the animal) until you see its offspring; unless, of course, you do DNA testing in advance. Along the way, you have to pay feed and veterinary bills while struggling against reproductive and health problems like poor conception, infertility, genetic defects, disease, and death loss. If you endure, you can win prize money and trophies by exhibiting your animals in the Show Ring competing against other breeders, but more important, you can build your reputation with more Show Ring victories, which will make your animals bring higher prices. After you have raised a great sire, other breeders will pay you for breeding services. Plus you can sell, buy and trade animals between breeders through private negotiation or public auction.